Kansas City Zoo and Aquarium

A better way to explore the Zoo

The Kansas City Zoo has been connecting people to wildlife for more than a century. But its website wasn’t delivering the same sense of discovery, energy, and clarity visitors experience in person.

To support the Zoo’s mission—and better serve its guests—the digital experience needed to evolve.

When the experience doesn’t match the destination

The Zoo is constantly changing. New exhibits. Seasonal events. Daily activities.

But the website struggled to keep up. Content was harder to manage, navigation didn’t reflect how visitors planned their day, and key information wasn’t always easy to find.

The result: missed opportunities to engage visitors before they ever set foot on Zoo grounds.

Built to keep up with the Zoo

We partnered with the Kansas City Zoo to create a more flexible, user-driven experience—starting with the foundation.

We transitioned the site to Prismic, giving the Zoo team the ability to quickly update content and keep pace with changing exhibits and events. From there, we reworked the navigation based on user research and testing, making it easier for visitors to find what they need and plan their visit.

We also refreshed the visual design to better reflect the Zoo’s vibrant brand and sense of energy.

As new initiatives emerged, the site evolved with them. We introduced new templates and sections to support major investments—like the Zoo’s $75 million aquarium—and high-profile events like Jazzoo.

From planning to exploring

To extend the experience beyond the website, we developed a mobile-enabled map that provides real-time information about attractions, amenities, and navigation throughout the Zoo.

The result: a more connected experience—from planning your visit to navigating the grounds.

A site that’s ready for what’s next

Today, the Kansas City Zoo has a digital experience that’s easier to manage, easier to use, and built to evolve.

It reduces friction for visitors, supports ongoing growth, and brings the Zoo experience to life—before, during, and after every visit.