Capabilities

Actually … it’s not. In fact, you should be immediately suspicious of anybody who presumes to know and understand your users without watching and listening to them first. That’s why user research is where we start, and it’s the foundation of everything we do.

Brand is logos, colors, and fonts, sure. But it’s so much more. It’s your company's personality: solid and genuine, if you get it right. Full of hot air, if you don't. It's what you believe, what you say, and what you do. If those don’t match, your customers won’t buy it. Literally. We’ll talk to you about the brand you want to be, and we'll find out what your users think. If the two don’t match, we’ll figure out how to fix it.

Instead of innovating, disrupting, and leveraging core competencies, let’s figure out how to create content that presents your product or company in a way that real human beings find interesting and useful. Then let’s define a long-term strategy for keeping it that way.

Before we even think about finishing touches, we start with a solid foundation. We understand what your users want and need, and create a design that supports that. Then we layer on visual elements to support your brand. From web interfaces to print, our designs aim for elegance and effectiveness. Pretty on the outside? Sure, we can do that. But we’ll insist on pretty on the inside, too.

We also believe in using technology that supports your goals, not the other way around. Our developers have backgrounds in design and user experience, but they’ve also got the technical chops to hang with your IT team. Whatever your technology, chances are, we’ve worked with it (or something like it). We’ll partner with you on a solution that’s practical, useful, and built to last.