The Kansas City Zoo has been connecting people to wildlife for more than a century. But its website wasn’t delivering the same sense of discovery, energy, and clarity visitors experience in person.
To support the Zoo’s mission—and better serve its guests—the digital experience needed to evolve.
The Zoo is constantly changing. New exhibits. Seasonal events. Daily activities.
But the website struggled to keep up. Content was harder to manage, navigation didn’t reflect how visitors planned their day, and key information wasn’t always easy to find.
The result: missed opportunities to engage visitors before they ever set foot on Zoo grounds.
We partnered with the Kansas City Zoo to create a more flexible, user-driven experience—starting with the foundation.
We transitioned the site to Prismic, giving the Zoo team the ability to quickly update content and keep pace with changing exhibits and events. From there, we reworked the navigation based on user research and testing, making it easier for visitors to find what they need and plan their visit.
We also refreshed the visual design to better reflect the Zoo’s vibrant brand and sense of energy.
As new initiatives emerged, the site evolved with them. We introduced new templates and sections to support major investments—like the Zoo’s $75 million aquarium—and high-profile events like Jazzoo.
To extend the experience beyond the website, we developed a mobile-enabled map that provides real-time information about attractions, amenities, and navigation throughout the Zoo.
The result: a more connected experience—from planning your visit to navigating the grounds.
Today, the Kansas City Zoo has a digital experience that’s easier to manage, easier to use, and built to evolve.
It reduces friction for visitors, supports ongoing growth, and brings the Zoo experience to life—before, during, and after every visit.
","text":"A better way to explore the Zoo The Kansas City Zoo has been connecting people to wildlife for more than a century. But its website wasn’t delivering the same sense of discovery, energy, and clarity visitors experience in person. To support the Zoo’s mission—and better serve its guests—the digital experience needed to evolve. When the experience doesn’t match the destination The Zoo is constantly changing. New exhibits. Seasonal events. Daily activities. But the website struggled to keep up. Content was harder to manage, navigation didn’t reflect how visitors planned their day, and key information wasn’t always easy to find. The result: missed opportunities to engage visitors before they ever set foot on Zoo grounds. Built to keep up with the Zoo We partnered with the Kansas City Zoo to create a more flexible, user-driven experience—starting with the foundation. We transitioned the site to Prismic, giving the Zoo team the ability to quickly update content and keep pace with changing exhibits and events. From there, we reworked the navigation based on user research and testing, making it easier for visitors to find what they need and plan their visit. We also refreshed the visual design to better reflect the Zoo’s vibrant brand and sense of energy. As new initiatives emerged, the site evolved with them. We introduced new templates and sections to support major investments—like the Zoo’s $75 million aquarium—and high-profile events like Jazzoo. From planning to exploring To extend the experience beyond the website, we developed a mobile-enabled map that provides real-time information about attractions, amenities, and navigation throughout the Zoo. The result: a more connected experience—from planning your visit to navigating the grounds. A site that’s ready for what’s next Today, the Kansas City Zoo has a digital experience that’s easier to manage, easier to use, and built to evolve. It reduces friction for visitors, supports ongoing growth, and brings the Zoo experience to life—before, during, and after every visit."},"case_study_spot_image":{"alt":null,"url":"https://images.prismic.io/levelfivesolutions/adgkh51ZCF7ETDdX_case-study-zoo-sm.png?auto=compress%2Cformat&rect=0%2C0%2C680%2C680&w=525&h=525&fit=max&q=50"},"case_study_summary":{"html":"","text":""},"case_study_tagline":"The experience starts before you arrive","case_study_wide_image":{"alt":null,"url":"https://images.prismic.io/levelfivesolutions/adgkhp1ZCF7ETDdW_case-study-zoo.png?auto=compress%2Cformat&fit=max&q=50"},"case_study_title":{"text":"Kansas City Zoo and Aquarium"},"meta_description":"See how we helped the Kansas City Zoo create a more flexible, user-driven website—improving navigation, content management, and the visitor experience.","meta_noindex":false,"meta_og_image":{"url":null},"meta_title":"Kansas City Zoo Website Redesign Case Study | Level Five"},"uid":"kansas-city-zoo-and-aquarium"},"next":{"data":{"body":[],"case_study_body_text":{"html":"Garmin set out to introduce the Fenix 3 — a premium GPS fitness watch built for athletes who expect more from their gear. The product delivered. The digital experience needed to keep up.
To support the launch, Garmin partnered with Level Five to design and build a product experience that matched the performance, precision, and expectations of its audience.
The Fenix 3 wasn’t just another fitness tracker. It combined GPS, training metrics, and everyday wearability into a single device — designed for serious athletes and outdoor enthusiasts.
That meant the site had to do more than look good. It needed to clearly communicate complex features, reinforce Garmin’s brand, and guide users toward understanding why this product stood apart.
At the same time, the timeline was tight. Garmin needed a partner who could quickly align with their team, their standards, and their global process — without slowing anything down.
We worked alongside Garmin’s creative and IT teams as a single unit from day one. Together, we defined the content strategy, developed personas, and created style boards to establish a visual direction that reflected both the product and the brand.
As content and design evolved, we navigated a global approval process — refining messaging, visuals, and layouts to ensure everything worked together across audiences and markets. Multi-language support added another layer of complexity, but the team stayed aligned and moved quickly.
Once direction was set, we translated design into clean, responsive front-end code — bringing the experience to life with the same level of precision the product represents.
The final product experience delivered what it needed to: a clear, cohesive, and high-performing digital presence for a flagship device.
It gave Garmin a launch platform that matched the quality of the Fenix 3 — helping users understand the product, trust the brand, and take the next step.
","text":"Precision meets performance: launching the Garmin Fenix 3 Garmin set out to introduce the Fenix 3 — a premium GPS fitness watch built for athletes who expect more from their gear. The product delivered. The digital experience needed to keep up. To support the launch, Garmin partnered with Level Five to design and build a product experience that matched the performance, precision, and expectations of its audience. A demanding product. A demanding audience. The Fenix 3 wasn’t just another fitness tracker. It combined GPS, training metrics, and everyday wearability into a single device — designed for serious athletes and outdoor enthusiasts. That meant the site had to do more than look good. It needed to clearly communicate complex features, reinforce Garmin’s brand, and guide users toward understanding why this product stood apart. At the same time, the timeline was tight. Garmin needed a partner who could quickly align with their team, their standards, and their global process — without slowing anything down. Clarity, speed, and collaboration We worked alongside Garmin’s creative and IT teams as a single unit from day one. Together, we defined the content strategy, developed personas, and created style boards to establish a visual direction that reflected both the product and the brand. As content and design evolved, we navigated a global approval process — refining messaging, visuals, and layouts to ensure everything worked together across audiences and markets. Multi-language support added another layer of complexity, but the team stayed aligned and moved quickly. Once direction was set, we translated design into clean, responsive front-end code — bringing the experience to life with the same level of precision the product represents. Built to perform The final product experience delivered what it needed to: a clear, cohesive, and high-performing digital presence for a flagship device. It gave Garmin a launch platform that matched the quality of the Fenix 3 — helping users understand the product, trust the brand, and take the next step."},"case_study_spot_image":{"alt":null,"url":"https://images.prismic.io/levelfivesolutions/adgsOp1ZCF7ETDez_case-study-garmin-sm.png?auto=compress%2Cformat&rect=0%2C0%2C680%2C680&w=525&h=525&fit=max&q=50"},"case_study_summary":{"html":"","text":""},"case_study_tagline":"A high-performance product deserves a high-performance experience","case_study_wide_image":{"alt":null,"url":"https://images.prismic.io/levelfivesolutions/adgsOZ1ZCF7ETDey_case-study-garmin.png?auto=compress%2Cformat&fit=max&q=50"},"case_study_title":{"text":"Garmin Fenix 3"},"meta_description":"See how we helped Garmin launch the Fenix 3 with a clear, high-performing product experience—combining content, design, and front-end development.","meta_noindex":false,"meta_og_image":{"url":null},"meta_title":"Garmin Fenix 3 Product Launch Case Study | Level Five"},"uid":"garmin-fenix-3"},"node":{"data":{"body":[],"case_study_body_text":{"html":"Walmart, the large retail corporation, wanted to improve its corporate sites to enhance the user experience. Level Five was asked to conduct an analysis of Walmart's corporate sites and provide strategic insights for site improvement. The project’s main objective was to optimize the user experience and increase engagement.
Phase 1: Initial Assessment
Level Five conducted a detailed analysis of Walmart's corporate sites, evaluating aspects such as site structure, organization, and content. The objective was to identify areas for improvement and provide actionable recommendations to enhance the user experience.
Key Insights and Recommendations:
The analysis revealed areas where Walmart's corporate sites could be improved. Recommendations included streamlining site structure and navigation, enhancing content organization for easy browsing, improving visual design to align with Walmart's brand, incorporating interactive elements, and implementing responsive design for different devices.
Phase 2: Further Enhancement
Building on the initial assessment, Level Five conducted a phase 2 analysis to provide additional insights and recommendations for ongoing site development efforts. This phase focused on specific areas such as content analysis, user research, and an enhanced experience strategy.
Key Insights and Recommendations:
The phase 2 analysis provided valuable insights into user behavior and expectations for the improvement of Walmart's corporate sites. Recommendations included optimizing content relevance, clarity, and comprehensiveness, ensuring easy navigation and findability through user research, improving site structure and organization based on user preferences, and using engaging visuals and interactive elements for a user-friendly experience.
Environmental & Social Governance Design & Development Assistance:
Level Five played a crucial role in Walmart's 2023 ESG reporting project by providing design and development assistance. The objective was to improve the design elements of Walmart's ESG reporting materials, including Issue Briefs and an ESG Highlights Report.
Environmental & Social Governance Eval and Review:
Walmart's corporate communications team initiated a project to enhance the content and user experience of their corporate site, specifically focusing on environmental and social governance (ESG) reporting. Level Five Solutions helped by conducting user research, evaluating content and interactions, and providing valuable recommendations.
Level Five's involvement in enhancing Walmart's ESG content and user experience on the corporate site played an important role in achieving the project's goals. User analysis provided insights into user behavior and expectations. Content analysis helped optimize the structure and organization of the ESG content. Walmart's corporate communications team and Level Five aimed to improve user engagement, information comprehension, and overall user experience on the corporate site.
Content and Design Review:
Walmart, a globally responsible company committed to ethical and sustainable practices, aimed to effectively convey its story against contradicting information. The project focused on analyzing and enhancing the content related to Purpose on the Walmart Corporate site.
Level Five's involvement in analyzing Walmart's Purpose content and audience engagement played an important role in achieving the project's goals. By conducting audience research, content evaluation, and providing recommendations, Level Five assisted Walmart in reaching its intended audience effectively. The project ensured Purpose content aligned with user needs, differentiated from other related content, and maintained consistency with the Walmart brand. Through compelling content, the project aimed to enhance user engagement and perception.
Level Five's corporate evaluation of Walmart's corporate sites provided valuable insights and recommendations for enhancing the user experience and guiding future developments. Our efforts with Walmart resulted in improved site structures, engaging visuals, and user-friendly interfaces. It highlighted the importance of thorough evaluation, user-focused design, and compelling content to engage the audience and achieve project goals.
","text":"Walmart, the large retail corporation, wanted to improve its corporate sites to enhance the user experience. Level Five was asked to conduct an analysis of Walmart's corporate sites and provide strategic insights for site improvement. The project’s main objective was to optimize the user experience and increase engagement. Enhancing Retail’s Digital Presence Phase 1: Initial Assessment\n Level Five conducted a detailed analysis of Walmart's corporate sites, evaluating aspects such as site structure, organization, and content. The objective was to identify areas for improvement and provide actionable recommendations to enhance the user experience. Key Insights and Recommendations:\nThe analysis revealed areas where Walmart's corporate sites could be improved. Recommendations included streamlining site structure and navigation, enhancing content organization for easy browsing, improving visual design to align with Walmart's brand, incorporating interactive elements, and implementing responsive design for different devices. Phase 2: Further Enhancement\nBuilding on the initial assessment, Level Five conducted a phase 2 analysis to provide additional insights and recommendations for ongoing site development efforts. This phase focused on specific areas such as content analysis, user research, and an enhanced experience strategy. Key Insights and Recommendations:\nThe phase 2 analysis provided valuable insights into user behavior and expectations for the improvement of Walmart's corporate sites. Recommendations included optimizing content relevance, clarity, and comprehensiveness, ensuring easy navigation and findability through user research, improving site structure and organization based on user preferences, and using engaging visuals and interactive elements for a user-friendly experience. Environmental & Social Governance Design & Development Assistance:\nLevel Five played a crucial role in Walmart's 2023 ESG reporting project by providing design and development assistance. The objective was to improve the design elements of Walmart's ESG reporting materials, including Issue Briefs and an ESG Highlights Report. Environmental & Social Governance Eval and Review:\nWalmart's corporate communications team initiated a project to enhance the content and user experience of their corporate site, specifically focusing on environmental and social governance (ESG) reporting. Level Five Solutions helped by conducting user research, evaluating content and interactions, and providing valuable recommendations. Level Five's involvement in enhancing Walmart's ESG content and user experience on the corporate site played an important role in achieving the project's goals. User analysis provided insights into user behavior and expectations. Content analysis helped optimize the structure and organization of the ESG content. Walmart's corporate communications team and Level Five aimed to improve user engagement, information comprehension, and overall user experience on the corporate site. Content and Design Review:\nWalmart, a globally responsible company committed to ethical and sustainable practices, aimed to effectively convey its story against contradicting information. The project focused on analyzing and enhancing the content related to Purpose on the Walmart Corporate site. Level Five's involvement in analyzing Walmart's Purpose content and audience engagement played an important role in achieving the project's goals. By conducting audience research, content evaluation, and providing recommendations, Level Five assisted Walmart in reaching its intended audience effectively. The project ensured Purpose content aligned with user needs, differentiated from other related content, and maintained consistency with the Walmart brand. Through compelling content, the project aimed to enhance user engagement and perception. Lessons Learned Level Five's corporate evaluation of Walmart's corporate sites provided valuable insights and recommendations for enhancing the user experience and guiding future developments. Our efforts with Walmart resulted in improved site structures, engaging visuals, and user-friendly interfaces. It highlighted the importance of thorough evaluation, user-focused design, and compelling content to engage the audience and achieve project goals. "},"case_study_spot_image":{"alt":null,"url":"https://images.prismic.io/levelfivesolutions/adgolJ1ZCF7ETDeY_case-study-walmart-sm.png?auto=compress%2Cformat&rect=0%2C0%2C680%2C680&w=525&h=525&fit=max&q=50"},"case_study_summary":{"html":"","text":""},"case_study_tagline":"Elevating User Experience for Retail Experience","case_study_wide_image":{"alt":null,"url":"https://images.prismic.io/levelfivesolutions/adgok51ZCF7ETDeX_case-study-walmart.png?auto=compress%2Cformat&fit=max&q=50"},"case_study_title":{"text":"Walmart corporate site analysis"},"meta_description":null,"meta_noindex":false,"meta_og_image":{"url":null},"meta_title":null},"uid":"walmart-corporate-sites"}}}, "staticQueryHashes": ["375640149","63159454"]}