Walmart, the large retail corporation, wanted to improve its corporate sites to enhance the user experience. Level Five was asked to conduct an analysis of Walmart's corporate sites and provide strategic insights for site improvement. The project’s main objective was to optimize the user experience and increase engagement.
Phase 1: Initial Assessment
Level Five conducted a detailed analysis of Walmart's corporate sites, evaluating aspects such as site structure, organization, and content. The objective was to identify areas for improvement and provide actionable recommendations to enhance the user experience.
Key Insights and Recommendations:
The analysis revealed areas where Walmart's corporate sites could be improved. Recommendations included streamlining site structure and navigation, enhancing content organization for easy browsing, improving visual design to align with Walmart's brand, incorporating interactive elements, and implementing responsive design for different devices.
Phase 2: Further Enhancement
Building on the initial assessment, Level Five conducted a phase 2 analysis to provide additional insights and recommendations for ongoing site development efforts. This phase focused on specific areas such as content analysis, user research, and an enhanced experience strategy.
Key Insights and Recommendations:
The phase 2 analysis provided valuable insights into user behavior and expectations for the improvement of Walmart's corporate sites. Recommendations included optimizing content relevance, clarity, and comprehensiveness, ensuring easy navigation and findability through user research, improving site structure and organization based on user preferences, and using engaging visuals and interactive elements for a user-friendly experience.
Environmental & Social Governance Design & Development Assistance:
Level Five played a crucial role in Walmart's 2023 ESG reporting project by providing design and development assistance. The objective was to improve the design elements of Walmart's ESG reporting materials, including Issue Briefs and an ESG Highlights Report.
Environmental & Social Governance Eval and Review:
Walmart's corporate communications team initiated a project to enhance the content and user experience of their corporate site, specifically focusing on environmental and social governance (ESG) reporting. Level Five Solutions helped by conducting user research, evaluating content and interactions, and providing valuable recommendations.
Level Five's involvement in enhancing Walmart's ESG content and user experience on the corporate site played an important role in achieving the project's goals. User analysis provided insights into user behavior and expectations. Content analysis helped optimize the structure and organization of the ESG content. Walmart's corporate communications team and Level Five aimed to improve user engagement, information comprehension, and overall user experience on the corporate site.
Content and Design Review:
Walmart, a globally responsible company committed to ethical and sustainable practices, aimed to effectively convey its story against contradicting information. The project focused on analyzing and enhancing the content related to Purpose on the Walmart Corporate site.
Level Five's involvement in analyzing Walmart's Purpose content and audience engagement played an important role in achieving the project's goals. By conducting audience research, content evaluation, and providing recommendations, Level Five assisted Walmart in reaching its intended audience effectively. The project ensured Purpose content aligned with user needs, differentiated from other related content, and maintained consistency with the Walmart brand. Through compelling content, the project aimed to enhance user engagement and perception.
Level Five's corporate evaluation of Walmart's corporate sites provided valuable insights and recommendations for enhancing the user experience and guiding future developments. Our efforts with Walmart resulted in improved site structures, engaging visuals, and user-friendly interfaces. It highlighted the importance of thorough evaluation, user-focused design, and compelling content to engage the audience and achieve project goals.
","text":"Walmart, the large retail corporation, wanted to improve its corporate sites to enhance the user experience. Level Five was asked to conduct an analysis of Walmart's corporate sites and provide strategic insights for site improvement. The project’s main objective was to optimize the user experience and increase engagement. Enhancing Retail’s Digital Presence Phase 1: Initial Assessment\n Level Five conducted a detailed analysis of Walmart's corporate sites, evaluating aspects such as site structure, organization, and content. The objective was to identify areas for improvement and provide actionable recommendations to enhance the user experience. Key Insights and Recommendations:\nThe analysis revealed areas where Walmart's corporate sites could be improved. Recommendations included streamlining site structure and navigation, enhancing content organization for easy browsing, improving visual design to align with Walmart's brand, incorporating interactive elements, and implementing responsive design for different devices. Phase 2: Further Enhancement\nBuilding on the initial assessment, Level Five conducted a phase 2 analysis to provide additional insights and recommendations for ongoing site development efforts. This phase focused on specific areas such as content analysis, user research, and an enhanced experience strategy. Key Insights and Recommendations:\nThe phase 2 analysis provided valuable insights into user behavior and expectations for the improvement of Walmart's corporate sites. Recommendations included optimizing content relevance, clarity, and comprehensiveness, ensuring easy navigation and findability through user research, improving site structure and organization based on user preferences, and using engaging visuals and interactive elements for a user-friendly experience. Environmental & Social Governance Design & Development Assistance:\nLevel Five played a crucial role in Walmart's 2023 ESG reporting project by providing design and development assistance. The objective was to improve the design elements of Walmart's ESG reporting materials, including Issue Briefs and an ESG Highlights Report. Environmental & Social Governance Eval and Review:\nWalmart's corporate communications team initiated a project to enhance the content and user experience of their corporate site, specifically focusing on environmental and social governance (ESG) reporting. Level Five Solutions helped by conducting user research, evaluating content and interactions, and providing valuable recommendations. Level Five's involvement in enhancing Walmart's ESG content and user experience on the corporate site played an important role in achieving the project's goals. User analysis provided insights into user behavior and expectations. Content analysis helped optimize the structure and organization of the ESG content. Walmart's corporate communications team and Level Five aimed to improve user engagement, information comprehension, and overall user experience on the corporate site. Content and Design Review:\nWalmart, a globally responsible company committed to ethical and sustainable practices, aimed to effectively convey its story against contradicting information. The project focused on analyzing and enhancing the content related to Purpose on the Walmart Corporate site. Level Five's involvement in analyzing Walmart's Purpose content and audience engagement played an important role in achieving the project's goals. By conducting audience research, content evaluation, and providing recommendations, Level Five assisted Walmart in reaching its intended audience effectively. The project ensured Purpose content aligned with user needs, differentiated from other related content, and maintained consistency with the Walmart brand. Through compelling content, the project aimed to enhance user engagement and perception. Lessons Learned Level Five's corporate evaluation of Walmart's corporate sites provided valuable insights and recommendations for enhancing the user experience and guiding future developments. Our efforts with Walmart resulted in improved site structures, engaging visuals, and user-friendly interfaces. It highlighted the importance of thorough evaluation, user-focused design, and compelling content to engage the audience and achieve project goals. "},"case_study_spot_image":{"alt":null,"url":"https://images.prismic.io/levelfivesolutions/adgolJ1ZCF7ETDeY_case-study-walmart-sm.png?auto=compress%2Cformat&rect=0%2C0%2C680%2C680&w=525&h=525&fit=max&q=50"},"case_study_summary":{"html":"","text":""},"case_study_tagline":"Elevating User Experience for Retail Experience","case_study_wide_image":{"alt":null,"url":"https://images.prismic.io/levelfivesolutions/adgok51ZCF7ETDeX_case-study-walmart.png?auto=compress%2Cformat&fit=max&q=50"},"case_study_title":{"text":"Walmart corporate site analysis"},"meta_description":null,"meta_noindex":false,"meta_og_image":{"url":null},"meta_title":null},"uid":"walmart-corporate-sites"},"next":{"data":{"body":[{"id":"5a758aac-632b-581d-b5c1-324a85d93159","slice_type":"callout_box","primary":{"callout_box_body_text":{"html":"Stakeholder interviews
User archetypes
Information architecture
Tree testing
Visual design
"},"callout_box_cta_button":{"url":"","type":null},"callout_box_label":{"text":"Key activities:"}}}],"case_study_body_text":{"html":"Kansas City Southern Railway* has been providing reliable rail shipping services since 1887. Their employee intranet, Inside Track, hasn't been around quite as long, but it was starting to feel that way. KCS was in need of a new intranet experience.
Like many companies with intranets built on SharePoint 2010, KCS was facing an "end of life" situation. SharePoint 2010 was going out of support and needed to be upgraded. They also struggled with other common intranet issues: lackluster visuals, low usage, and content in need of cleanup and reorganization. The company's culture is rich and vibrant. Their intranet was not.
As they prepared for the SharePoint upgrade, KCS decided it was time to take on a full intranet redesign as well. We spoke with them at length about their goals. The company, which operates in both the United State and Mexico, had a lot of good stories to tell about their diverse culture and community spirit. Unfortunately, their internal news presentation wasn't helping much. The intranet home page had a small space for news headlines and no opportunity to post accompanying pictures.
The intranet supported content in both English and Spanish, but the freshness, quality and organization of content in both languages varied widely from section to section. We established a network of subject matter experts in both countries to help us clean up and organize information into task-based navigation. We proposed a fresh look and feel to modernize the experience.
Last and certainly not least, the company wanted to make the intranet mobile-enabled, for the vast portion of its employees who don't sit in front of a computer all day.
The KCS intranet launched with new features that support the company's desire for a richer digital experience. Subject matter experts continue to monitor and maintain content to keep it fresh and up to date. And, for the first time, field employees can access the intranet both via mobile and via a secure, non-VPN connection, using SharePoint online. For a railroad workforce, that's a critical part of keeping everyone on track.
*In 2023, KCS merged with Canadian Pacific and the company now operates under the name CPKC
","text":"Kansas City Southern Railway* has been providing reliable rail shipping services since 1887. Their employee intranet, Inside Track, hasn't been around quite as long, but it was starting to feel that way. KCS was in need of a new intranet experience. The end of the line Like many companies with intranets built on SharePoint 2010, KCS was facing an \"end of life\" situation. SharePoint 2010 was going out of support and needed to be upgraded. They also struggled with other common intranet issues: lackluster visuals, low usage, and content in need of cleanup and reorganization. The company's culture is rich and vibrant. Their intranet was not. Community, culture, and communication As they prepared for the SharePoint upgrade, KCS decided it was time to take on a full intranet redesign as well. We spoke with them at length about their goals. The company, which operates in both the United State and Mexico, had a lot of good stories to tell about their diverse culture and community spirit. Unfortunately, their internal news presentation wasn't helping much. The intranet home page had a small space for news headlines and no opportunity to post accompanying pictures. The intranet supported content in both English and Spanish, but the freshness, quality and organization of content in both languages varied widely from section to section. We established a network of subject matter experts in both countries to help us clean up and organize information into task-based navigation. We proposed a fresh look and feel to modernize the experience. Last and certainly not least, the company wanted to make the intranet mobile-enabled, for the vast portion of its employees who don't sit in front of a computer all day. Full speed ahead The KCS intranet launched with new features that support the company's desire for a richer digital experience. Subject matter experts continue to monitor and maintain content to keep it fresh and up to date. And, for the first time, field employees can access the intranet both via mobile and via a secure, non-VPN connection, using SharePoint online. For a railroad workforce, that's a critical part of keeping everyone on track. *In 2023, KCS merged with Canadian Pacific and the company now operates under the name CPKC"},"case_study_spot_image":{"alt":"Laptop with KCS intranet displaying on the screen","url":"https://prismic-io.s3.amazonaws.com/levelfivesolutions/c6e368af-3ad6-455b-b75f-d7ab3a2985d9_kcs-color-mockup.png?rect=334%2C103%2C1209%2C1209&w=525&h=525&auto=compress%2Cformat&fit=max&q=50"},"case_study_summary":{"html":"Kansas City Southern's intranet, Inside Track, was overdue for technical, visual, and content updates.
","text":"Kansas City Southern's intranet, Inside Track, was overdue for technical, visual, and content updates."},"case_study_tagline":"An intranet built on SharePoint 2010 needed a refresh to stay on track","case_study_wide_image":{"alt":"Laptop with KCS intranet displaying on the screen","url":"https://prismic-io.s3.amazonaws.com/levelfivesolutions/c6e368af-3ad6-455b-b75f-d7ab3a2985d9_kcs-color-mockup.png?rect=0%2C357%2C1920%2C700&w=1920&h=700&auto=compress%2Cformat&fit=max&q=50"},"case_study_title":{"text":"Kansas City Southern intranet"},"meta_description":"Learn about this full redesign of KCS' SharePoint intranet, including technology, visuals, content, and more.","meta_noindex":false,"meta_og_image":{"url":"https://images.prismic.io/levelfivesolutions/c6e368af-3ad6-455b-b75f-d7ab3a2985d9_kcs-color-mockup.png?auto=compress%2Cformat&fit=max&q=50"},"meta_title":"Kansas City Southern Intranet | Level Five Solutions"},"uid":"kcs-intranet"},"node":{"data":{"body":[],"case_study_body_text":{"html":"Garmin set out to introduce the Fenix 3 — a premium GPS fitness watch built for athletes who expect more from their gear. The product delivered. The digital experience needed to keep up.
To support the launch, Garmin partnered with Level Five to design and build a product experience that matched the performance, precision, and expectations of its audience.
The Fenix 3 wasn’t just another fitness tracker. It combined GPS, training metrics, and everyday wearability into a single device — designed for serious athletes and outdoor enthusiasts.
That meant the site had to do more than look good. It needed to clearly communicate complex features, reinforce Garmin’s brand, and guide users toward understanding why this product stood apart.
At the same time, the timeline was tight. Garmin needed a partner who could quickly align with their team, their standards, and their global process — without slowing anything down.
We worked alongside Garmin’s creative and IT teams as a single unit from day one. Together, we defined the content strategy, developed personas, and created style boards to establish a visual direction that reflected both the product and the brand.
As content and design evolved, we navigated a global approval process — refining messaging, visuals, and layouts to ensure everything worked together across audiences and markets. Multi-language support added another layer of complexity, but the team stayed aligned and moved quickly.
Once direction was set, we translated design into clean, responsive front-end code — bringing the experience to life with the same level of precision the product represents.
The final product experience delivered what it needed to: a clear, cohesive, and high-performing digital presence for a flagship device.
It gave Garmin a launch platform that matched the quality of the Fenix 3 — helping users understand the product, trust the brand, and take the next step.
","text":"Precision meets performance: launching the Garmin Fenix 3 Garmin set out to introduce the Fenix 3 — a premium GPS fitness watch built for athletes who expect more from their gear. The product delivered. The digital experience needed to keep up. To support the launch, Garmin partnered with Level Five to design and build a product experience that matched the performance, precision, and expectations of its audience. A demanding product. A demanding audience. The Fenix 3 wasn’t just another fitness tracker. It combined GPS, training metrics, and everyday wearability into a single device — designed for serious athletes and outdoor enthusiasts. That meant the site had to do more than look good. It needed to clearly communicate complex features, reinforce Garmin’s brand, and guide users toward understanding why this product stood apart. At the same time, the timeline was tight. Garmin needed a partner who could quickly align with their team, their standards, and their global process — without slowing anything down. Clarity, speed, and collaboration We worked alongside Garmin’s creative and IT teams as a single unit from day one. Together, we defined the content strategy, developed personas, and created style boards to establish a visual direction that reflected both the product and the brand. As content and design evolved, we navigated a global approval process — refining messaging, visuals, and layouts to ensure everything worked together across audiences and markets. Multi-language support added another layer of complexity, but the team stayed aligned and moved quickly. Once direction was set, we translated design into clean, responsive front-end code — bringing the experience to life with the same level of precision the product represents. Built to perform The final product experience delivered what it needed to: a clear, cohesive, and high-performing digital presence for a flagship device. It gave Garmin a launch platform that matched the quality of the Fenix 3 — helping users understand the product, trust the brand, and take the next step."},"case_study_spot_image":{"alt":null,"url":"https://images.prismic.io/levelfivesolutions/adgsOp1ZCF7ETDez_case-study-garmin-sm.png?auto=compress%2Cformat&rect=0%2C0%2C680%2C680&w=525&h=525&fit=max&q=50"},"case_study_summary":{"html":"","text":""},"case_study_tagline":"A high-performance product deserves a high-performance experience","case_study_wide_image":{"alt":null,"url":"https://images.prismic.io/levelfivesolutions/adgsOZ1ZCF7ETDey_case-study-garmin.png?auto=compress%2Cformat&fit=max&q=50"},"case_study_title":{"text":"Garmin Fenix 3"},"meta_description":"See how we helped Garmin launch the Fenix 3 with a clear, high-performing product experience—combining content, design, and front-end development.","meta_noindex":false,"meta_og_image":{"url":null},"meta_title":"Garmin Fenix 3 Product Launch Case Study | Level Five"},"uid":"garmin-fenix-3"}}}, "staticQueryHashes": ["375640149","63159454"]}